Logan Flatt is President of Vero Group, Inc., a Dallas-based professional services firm with two practice areas: Business Performance Consulting and Financial Litigation Consulting.
From 2004 to 2008, Mr. Flatt was founder and President of ROI Solutions, the Marketing ROI consulting unit of Tribal DDB Worldwide, a wholly-owned company of Omnicom Group, Inc. At ROI Solutions, Mr. Flatt led and managed a staff of 17 consulting professionals as they provided corporate clients in North America and Western Europe with the expert skills, strategic planning services, proprietary tools and methods, and objective advice needed to optimize each client’s marketing effectiveness and efficiency. Clients included PepsiCo, Nokia, ExxonMobil, KLM | Air France, U.S. Air Force, EchoStar Communications, Action Sports Association, and others. The November/December 2007 issue of CFA Magazine featured an article on Mr. Flatt regarding his work at ROI Solutions.
Prior to 2004, Mr. Flatt worked for 15 years as a management consultant with several professional services firms including Rare Medium, Towers Perrin, and Andersen Consulting (now Accenture). Consulting engagements centered on the development and implementation of corporate, business unit, and marketing strategy; business process improvement; and operations optimization for clients in North America and Southeast Asia. Clients included Clear Channel Communications, Caltex Petroleum, Baylor Health Care System, Wyndham International, Forbes.com, Teleglobe, Michaels Stores, Circle K Corporation, PrimeCo Personal Communications, Prudential Insurance, American National Insurance, LaRoche Industries, and others.
Mr. Flatt occasionally writes short, informative essays on economics, investing, and personal finance. He posts many of them at LoganFlatt.com.
Mr. Flatt is a Chartered Financial Analyst (CFA) charterholder and a member of CFA Institute. Mr. Flatt graduated with honors from Southern Methodist University with Bachelor of Science degrees in Operations Research and Mathematical Sciences.
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